As I mentioned last week, my novel, Murder Over Kodiak, will be re-released soon. I self-published this novel a year ago, and then I signed with a publisher this past fall, and he is now in the process of distributing the new edition. Before I published the book, I edited it numerous times and then had it professionally edited. It has now been re-edited; although, not much was changed this time. The biggest change in this edition is the cover, which I think is a huge improvement and will hopefully result in more sales. I have Publication Consultants, the publishing house I am now working with, to thank for the eye-catching design.
These are tumultuous times in the publishing business. Self-publishing a book has become easier and easier to do, and if an author works with Amazon through Kindle Direct Publishing or an e-book publisher such as Smashwords, it costs nothing to self-publish an e-book. The booksellers make their money by retaining a percentage of the book’s sales. Print copies are also fairly easy for an author to produce. Companies such as Create Space allow an author to design and upload the cover and text of a book for no charge. Once the author correctly formats the book to the website’s specifications, the book can then be listed for sale at any online bookseller. The book is printed on demand and shipped to the buyer within hours. Of course, a physical book is much more expensive than an e-book to produce, so the list price must be higher to pay for this service.
The wonderful thing about self-publishing is the author has control over her creation. Of course, I have learned that it is wise to get help with the cover design and to have the text edited at least once by a professional editor. It’s a good idea to have it proofread by as many volunteers as you can find, and unless you are a computer whiz, formatting can be a headache. In my opinion, though, the real downside to self-publishing is that you also must self-promote, and that is not easy! Following the boom in the self-publishing industry are numerous legitimate businesses as well as scammers with their hands out promising you they will help you sell your book. These businesses include everything from high-end publicity companies who will manage your writing career for you to individuals who, for five dollars, will tell everyone they know about your book on Twitter. I couldn’t afford a publicity company, but I did sign up for several publicity opportunities, mostly newsletters that promoted my novel to their readers. It’s depressing to remember how many I tried, but only a very few produced results. I read every book, blog post, and newsletter I could find on promotion, and I tried most of the suggestions that didn’t cost me anything and too many that did. I have an author Facebook page, and I even tackled Twitter and am now taking an online course on how to better use Twitter. It is overwhelming, but I have learned a great deal in the last year about what works and what doesn’t.
Last September I attended the Alaska Writer’s Guild Workshop in Anchorage, and that is where I met Evan Swensen from Publication Consultants. He was interested in publishing my book, and I was thrilled. Rightfully or not, I felt validated as an author, because someone in the business thought I was worthy of publication. Evan told me right away, though, that I would still be the one primarily responsible for advertising and selling my book. That’s just the way it works anymore. Publishing houses can’t afford to spend time and money promoting an author unless that author has already proven himself, and the publisher knows he will be worth the investment. “So why am I doing this?” I asked myself. I’m giving up control of my creation – my baby – for what? I will get a lower percentage of the profits, and I can’t really expect to sell more books. Of course, Evan and the folks at Publication Consultants will help me, and with their resources, hopefully, I will be more successful. Probably the most frustrating part of working with a publisher is that things happen on his schedule instead of on mine, and I must exercise patience and trust his expertise. While I wait for my novel to be released, I keep busy working on other projects, such as my next novel. The best advice I’ve heard is that to be a successful author, you must keep writing books, and that is something I enjoy doing.
I noticed last night that the new edition of Murder Over Kodiak is now available on amazon.com for presale, and that is an exciting step forward. I’ll invite you all to my online book release party once my book is released. I plan to give away some copies of my book, as well as other prizes, including gift certificates. The best part is that you don’t have to dress up for this party. I don’t care if you arrive in your underwear!
Next week, I’ll tell you about some of my other writing projects. Don’t forget to sign up for my mystery newsletter if you haven’t already done so. This month’s letter will be about the most infamous serial killer in Alaska’s history.